I was delighted to be included in Waldo Jaquith's virginia blog aggregator, knowing that it would expose my writing to a wider audience, possibly driving up traffic to my site, making my writing more worthwhile.
But a conversation with another blogger opened my eyes to another possibility which, while not a big deal for a new, small blog like mine might be a consideration for bigger sites, especially those who use advertising to help defray the costs of maintaining a blog.
That being, if someone can read everything you write in one aggragated blog, and they aren't that interested in making comments, they would have NO REASON to ever visit individual blogs again.
No hits, no traffic, no Ad revenue. No money to keep the blogs running.
Of course, any blog can ask Waldo to be removed from the aggregation. That might keep your hits up, but if people are reading the aggregator anyway, they might not have time to come back to the random individual blog that isn't involved.
So, is the Aggregator a boon for mankind, or the death knell for individual blogs? Well, one thing's for sure -- if the individual blogs go away, the aggregator will be worthless.
I expect there will be some serious discussion of this issue somewhere in the coming months. Probably not in this blog, but somewhere.